Why it exists
Important messages are often written from the sender's perspective. Accorded starts from the other side: how does this person appear to read, process, and respond to written communication?
About Accorded
Meet the founders of Accorded.
John Morgan brings the Humanistics pattern language and a background in diplomacy and negotiation.
Simon Collingridge brings software engineering, product development and practical AI.
Together, they make communication insight useful in everyday professional life.
The pattern language
John Morgan
John Morgan developed the Humanistics pattern language that informs Accorded. His work grew from British diplomatic service across 38 countries, work with founders and leadership teams, and experience building and exiting a business.
He created a practical way to understand how people show up, where patterns create friction, and how communication can be shaped to meet the person receiving it. John co-founded Accorded to bring that perspective into everyday professional messages.
Creator
Humanistics pattern language
Co-founder
Accorded
The app builder
Simon Collingridge
Simon Collingridge built Accorded to make John's pattern work practical for the messages people write every day. His background combines CEO leadership, commercial transformation, technology strategy, and hands-on delivery.
Simon has led technology and professional services teams, helped businesses move from experimentation to commercial execution, and works with AI as a tool for measurable business value. Accorded brings those commercial and technical perspectives together in a focused Collaborate with Accorded experience.
Former
CEO and technology leader
Co-founder
Accorded
How it works
Accorded assesses public written signals, including LinkedIn profiles, posts, and comments, then compares them with Humanistics Patterns. As relationship context grows, the pattern can become more personal and more useful.
Who it helps
Accorded is designed for people whose work depends on well-received communication: sales teams, recruiters, founders, consultants, agencies, and customer success teams.
Start simply
Try Accorded with one important contact.
See how your message changes when it is shaped for the person who will read it.
Accorded Limited is registered in England and Wales, company number: 17223566.